Growth is changing faster than most organisations can adapt.

The focus is on mid-market B2B companies that need to strategically navigate AI-driven change in marketing, sales and leadership — typically tech, SaaS, industrial and professional services. Most valuable for CEOs, founders and marketing leaders who don't just carry pipeline responsibility, but also need to answer: Which AI initiatives actually move the business, and which are just noise? Less suited to classic B2C, pure operational media buying, or companies looking for tool implementation without strategic embedding.

An agency delivers execution — campaigns, content, ads, assets. This work happens one layer earlier: strategic clarity, positioning, prioritisation and channel decisions. Especially in a phase where AI is reshaping marketing and sales, companies don't need more tools — they need someone who can tell the difference: What's hype, what's leverage, what belongs in operational reality? The goal is that internal teams and any partners involved can work against a clear strategy. No retainers for vague deliverables: sparring, workshops, consulting and fractional CMO each have clearly defined scope and outputs.

It starts with a 30-minute free intro call to take stock. From that comes a concrete recommendation on which format fits — sparring, workshop, consulting project or fractional CMO. Then comes scoping, a clear project framework and a defined start. The work is documented and traceable: briefs before sessions, written summaries, clear next steps. No marketing theatre — measurable impact on pipeline and decision quality.

AI isn't a trend topic here — it's an integral part of modern B2B GTM work. Concretely: how do you integrate LLMs into content and messaging workflows without losing brand voice? Where does automation actually pay off, and where is human judgment irreplaceable? How do you measure the ROI of AI investments in marketing? Because GrowthKit itself is an AI-enabled SaaS platform for GTM teams, this is grounded in real implementation experience, not second-hand theory.

Sparring and consulting run remotely by default — efficient, plannable and the right format for most topics. Workshops happen hybrid or on-site, depending on format, team size and goals. Working languages are English and German at senior level, which makes work with international teams in DACH and beyond straightforward.

Investment depends on the chosen format and scope. Sparring is usually engaged as a monthly package, consulting as a fixed-budget project, fractional CMO as a retainer with a defined day count. Instead of hourly rates or hidden costs, there are clear scoped agreements. Concrete numbers are discussed in the 30-minute intro call, once the actual need is clear.