Weak pipeline is rarely a sales problem. It starts earlier.

Yes. The leverage almost always sits upstream of sales: fuzzy ideal customers, pipeline steered by volume instead of quality, no shared KPIs between marketing and sales, forecast built on gut feel. These aren't marketing topics in the narrow sense — they're leadership steering questions. That's exactly where I start, before anyone talks about campaigns or tools.

The focus is on mid-market B2B companies that need to strategically navigate AI-driven change in marketing, sales and leadership — typically B2B companies with complex, explanation-heavy products – such as medical technology and healthcare, industrial technology, software and SaaS, and professional services. Most valuable for CEOs, founders and marketing leaders who don't just carry pipeline responsibility, but also need to answer: Which AI initiatives actually move the business, and which are just noise? Less suited to classic B2C, pure operational media buying, or companies looking for tool implementation without strategic embedding.

The focus is on strategic consulting with a clear business lens. Together we create clarity on goals, priorities and the actions with the greatest leverage for growth — before time and budget flow into execution. Depending on what's needed, I also support companies operationally: from go-to-market strategies and demand generation to AI-powered marketing and sales processes. That means: not only recommendations, but hands-on support with execution where you want it. Where agencies or internal teams already exist, I work closely with them and make sure everyone pulls toward the same goals. Where there are no execution partners yet, I lead the execution myself or help build the right structures.

It starts with a 30-minute free intro call to take stock. From that comes a concrete recommendation on which format fits — sparring, workshop, consulting project or fractional CMO. Then comes scoping, a clear project framework and a defined start. The work is documented and traceable: briefs before sessions, written summaries, clear next steps. No marketing theatre — measurable impact on pipeline and decision quality.

AI isn't a trend topic here — it's an integral part of modern B2B GTM work. Concretely: how do you integrate LLMs into content and messaging workflows without losing brand voice? Where does automation actually pay off, and where is human judgment irreplaceable? How do you measure the ROI of AI investments in marketing? Because GrowthKit itself is an AI-enabled SaaS platform for GTM teams, this is grounded in real implementation experience, not second-hand theory.

Sparring and consulting run remotely by default — efficient, plannable and the right format for most topics. Workshops happen hybrid or on-site, depending on format, team size and goals. Working languages are English and German at senior level, which makes work with international teams in DACH and beyond straightforward.

Investment depends on the chosen format and scope. Sparring is usually engaged as a monthly package, consulting as a fixed-budget project, fractional CMO as a retainer with a defined day count. Instead of hourly rates or hidden costs, there are clear scoped agreements. Concrete numbers are discussed in the 30-minute intro call, once the actual need is clear.