Fractional CMO —
Senior GTM leadership for complex B2B growth.
I work as a hands-on fractional CMO for companies with complex, high-value products — bringing clarity to positioning, structure to demand generation and measurable momentum to pipeline.
Free · 30 minutes · No strings attached
What you get
What I do as fractional CMO
GTM strategy & positioning
Define target market, messaging and channels — so pipeline becomes predictable.
Build demand generation
From awareness to pipeline: processes, campaigns and KPIs that work.
Lead & develop marketing team
Create structures, clarify roles, implement processes — without full-time CMO costs.
Sales & marketing alignment
Shared goals, shared language, shared pipeline — no more silo thinking.
Marketing stack & automation
Select tools, set up workflows, unlock AI potential.
Reporting & steering
Dashboards that show what works — and what doesn't. Data-driven decisions, not gut feeling.
Is this right for you?
- B2B companies with complex, high-value products
- Startups & scale-ups without an in-house CMO
- Companies in transition — new markets, repositioning, scaling
- Founders who need strategic marketing leadership
How it works
Intro call
30 minutes — free and non-binding. We figure out if and how I can help.
Analysis & roadmap
I analyse your current situation and create a prioritised marketing roadmap.
Ongoing collaboration
Typically 2–4 days per month — with weekly check-ins, clear OKRs and direct access.