Practitioner, not theorist
I only recommend what I've built or lived myself. GrowthKit is my living proof.
Anita Suk — Strategist. Practitioner. Founder.
18+ years in B2B marketing. Founder of GrowthKit. Sparring partner for teams that want to make growth manageable.
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18+
years in B2B marketing
Int. Leadership
e.g. Software AG
Founder & CEO
GrowthKit
DE · EN
Consulting in both languages
My approach
I don't consult from a textbook — I consult from experience. 18+ years in B2B marketing, including many years in international leadership, including at Software AG. I know the decisions that keep you up at night.
I founded GrowthKit after years of seeing the same pattern across B2B organisations: marketing teams were active — but growth still felt unpredictable.
Campaigns were launched without clear positioning. Budgets increased without measurable pipeline impact. AI tools were tested — but not integrated into real go-to-market decisions.
GrowthKit is my response to that reality: a structured system to make marketing strategy usable in everyday execution. And that experience shapes every consulting engagement I take on.
Sparring on equal terms means: I tell you what I actually think — not what you want to hear. I ask the uncomfortable questions. And I stay until we find an answer that holds.
Why I consult differently
Plain talk, not consulting jargon
No endless decks, no generic frameworks. Clear statements, direct recommendations.
Focus on execution
Strategy without execution is a hobby. I help you make decisions — and then actually execute them.
Ready to get clarity on your next marketing decision?
30-minute intro call — free, direct, no commitment.