GTM Clarity Sprint

    Complex Products.
    Clear Pipeline.

    In 4 weeks, from a pipeline that depends on chance and referrals to a system that recognises which accounts are ready to buy.

    Book a free intro call →

    30 minutes · Direct assessment, no follow-up pressure

    Spots for Q3/Q4 2026 available

    18+ years B2B marketing

    Director-level experience

    Managed multi-million budgets

    Sparring partner for CEOs & marketing leads

    For CEOs who want to make growth plannable

    The symptoms show up in sales. The causes usually lie before that.

    • New business comes through referrals and a few key people — reliable, but not plannable.
    • The forecast is gut feel more than steering. Quarter-end brings surprises.
    • Marketing and sales pull toward different goals — friction instead of pipeline.

    The leverage almost always sits upstream of sales: fuzzy target accounts, pipeline by volume instead of quality, steering by feel. That's exactly where the Sprint starts — before we talk campaigns or tools.

    A good strategy is only valuable when it is implemented.

    That's why we don't develop theoretical concepts, but a realistic roadmap with clear priorities and concrete next steps. If you need support with implementation afterwards — as a sparring partner, workshop or Fractional CMO — I'll be happy to continue working with you.

    My offer

    What you have
    after 4 weeks.

    A clear diagnosis of where your strategy gets lost on the way to the pipeline — based on your reality, not a textbook framework.

    Three concrete levers your team can implement themselves. Documented in writing, with ownership and timing.

    A 90-day roadmap that runs without external support. If you want to continue working together afterward, we'll discuss it — but it isn't built in.

    How we work

    Weekly 1:1 sessions, 90 minutes each, remote

    Structured preparation per session (no slides needed)

    Written summary with action recommendations after each session

    Topics follow your reality, not my framework

    About Anita

    18+ years B2B marketing.
    Director-level. Practitioner.

    Former Director Growth Marketing – Global Demand Center at Software AG, responsible for the marketing budget and pipeline performance of a global business unit; earlier B2B marketing with budget ownership at Immonet (Axel Springer). Today specialised in demand generation, revenue alignment and growth marketing for complex tech and B2B companies in the mid-market.

    In parallel, Anita is building GrowthKit Tools — an AI-powered revenue context system for marketing and sales teams. Client work combines strategic clarity with operational reality — based on frameworks and processes that are in use every day.

    Her focus: explanation-heavy SaaS, IT and technology products in growth and transformation phases. Consulting available in German and/or English.

    „Anita hat in kurzer Zeit die richtigen Fragen gestellt und unsere Prioritäten geschärft. Statt langer Konzepte hatten wir schnell einen klaren Fahrplan, mit dem wir direkt arbeiten konnten. Pragmatisch, strukturiert und auf den Punkt."
    IntertoursMarc Will · Geschäftsführer

    Your investment

    GTM Clarity Sprint

    Clear diagnosis in 4 weeks.

    Start with a chat

    30 Min Discovery

    • We check whether your setup and my approach fit
    • Direct assessment of where the biggest lever is
    • No follow-up pressure, no sales mechanics

    Free

    30 minutes · Remote

    GTM Clarity Sprint

    4 Weeks · 4 Sessions

    Only 90 minutes of active time per week for you.

    • 4 weekly 1:1 sessions, 90 minutes each
    • Direct diagnosis and concrete actions
    • Written summary after each session
    • Direct practice transfer into your day-to-day

    3,000 €

    plus VAT

    Book a free intro call →

    30 minutes · direct assessment, no follow-up pressure

    After the sprint, many continue in ongoing Marketing Sparring →

    Who is this for?

    Good fit

    • CEO or founder of a B2B tech company
    • Complex SaaS, IT or industrial product
    • Marketing team exists or is being built
    • Want a system, not one-off advice
    • AI as a strategic lever, not a collection of tools

    Not a fit

    • Pure outsourcing without own responsibility
    • No budget or time for execution
    • "Let's just try it" mentality
    • Expect immediate results without groundwork
    • B2C or simple transactional products
    Book a free intro call →

    30 minutes · direct assessment, no follow-up pressure

    For CEOs of B2B tech companies in the mid-market · Limited slots per quarter